About — Rita Nicolau

Hi! I am Rita. I am a visual designer based in London, originally from Portugal.

I’m a visual thinker with a passion for translating ideas, emotions, and concepts into clear, compelling visuals. If it can be expressed visually, I’ll find a way, because I believe everything can.

I’m most inspired by projects rooted in strong storytelling. For me, design is at its best when it not only looks beautiful, but also deepens and elevates the story it supports.

Currently, I’m at IDEO, where I help brands better understand their customers and translate strategy into impactful, real-world outcomes. Much of my recent work is under NDA, so feel free to say hello if you’d like to hear more.

Outside of work, you’ll likely find me at the cinema, experimenting in the kitchen, or planning my next adventure.